Alaska Airlines unveiled a new line of uniforms featuring a “West Coast-inspired, custom-designed uniform collection,” the company announced on Thursday.
The line is the handiwork of award-winning Seattle fashion designer Luly Yang, who spent two years on the design. The company expects to roll out the new duds to its 19,000 uniformed Alaska, Virgin America and Horizon Air employees by the end of 2019.
“Luly’s designs perfectly capture our fresh, West Coast vibe and we’re absolutely thrilled with the collection,” Vice President of Marketing Sangita Woerner said in a statment. “Like our refreshed brand, launched in early 2016, our new uniform collection includes bright pops of color, clean lines and stunning finishes, creating a stylish yet approachable look.”
Over the next 60 days, 130 employee “wear testers,” including flight attendants, pilots, customer service agents and lounge employees will test the new uniforms.
The Taiwan-born Yang is a University of Washington graduate and has been a fixture in the Seattle fashion scene since opening her first boutique in 2000. She was commissioned to redesign the Seattle-based airline’s uniforms in 2016.